Jeffrey Leung, Founder of Horizon Technology Recruitment, reveals the key trends, opportunities, and strategies for international candidates targeting Hong Kong's rebounding job market in 2025.
"2025 feels like a reset and a refresh in many ways," explains Jeffrey Leung.
"After a few uncertain years, confidence is definitely returning — we're seeing more hiring across both permanent and contract roles, and employers are increasingly open to diverse backgrounds." 🚀
Let’s discover his key tips / insights of HK Job Market in 2025!
1. Why Mid-Level Managers Are in Demand
One of Jeffrey's most interesting observations is the current preference for mid-level talent - professionals with enough experience to lead but who remain highly adaptable to new technologies and ways of working.
"Mid-level professionals with 3-7 years of experience are in the strongest position right now," Jeffrey explains. "Senior roles often require deeper local market knowledge, while junior positions don't leverage leadership experience."
This advantage stems from a specific skills gap:
- Technology expertise gap: Many senior professionals lack training in newer technologies like AI and machine learning
- Leadership gap: Junior candidates haven't developed management capabilities
💡 Pro Tip: If you're in the "middle market" experience range, emphasize both your leadership capabilities AND your technical skills to capitalize on this advantage.
What You Can Do Now:
2. Top Industries and Skills in Demand for International Candidates
Jeffrey identifies specific sectors and skill sets that are particularly welcoming to international candidates in Hong Kong's current market.
Focus your job search on these high-opportunity sectors:
- Finance tech: Digital banking, virtual assets, insurance tech
- Cybersecurity: Growing demand across all sectors
- Data analytics: Particularly for optimization and decision-making roles
- Real estate: Asset management and project delivery
- Logistics/supply chain: Leveraging Hong Kong's strategic position
For international candidates, certain qualifications can significantly boost employability:
- In finance, certifications like CFA, CPA, or ACCA are highly regarded.
- In technology, anything cloud-related (AWS, Azure, GCP), as well as cybersecurity certs like CISSP or CISA, go a long way. Project management certs like PMP or PRINCE2 are also valuable, especially for roles that involve delivery or transformation."
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3. The Value of Overseas vs. Local Experience
How do Hong Kong employers view international experience? According to Jeffrey, it's generally seen as a significant advantage—with some nuances.
"Overseas experience is generally seen as a big plus, especially if it comes with international exposure, diverse team leadership, or global best practices," Jeffrey explains.
"That said, employers still value local market knowledge — so the ideal candidate is someone who brings both: global perspective with a good grasp of the regional landscape."
Having some connection to the APAC region can be particularly valuable, even if you haven't worked directly in Hong Kong before.
"If you've previously worked in APAC or collaborated with teams here, that definitely gives you an edge," Jeffrey notes.
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4. Navigating Language Requirements Strategically
Many international candidates worry about language barriers in Hong Kong. Jeffrey offers a nuanced view of when language skills matter and when English proficiency is sufficient.
Language requirements vary strategically by role type:
- Client-facing positions: Cantonese often essential (sales, customer service)
- China-connected roles: Mandarin valuable for regional business
- Multinational environments: English often sufficient, especially in tech, finance, and professional services.
💡 Pro Tip: Target multinational companies and global hubs where English is the primary business language if you don't speak Cantonese or Mandarin.
What You Can Do Now:
5. Digital Job Search: Platforms, Resources, and LinkedIn Strategies
Jeffrey provides concrete advice on the best job search platforms and resources for international candidates targeting the Hong Kong market.
First, start with Linkedin:
"Start with LinkedIn — it's the go-to platform here," Jeffrey recommends. "Look for recruiters who specialize in your field or sector and drop them a short, polite message introducing yourself. Keep it warm and concise: mention your background, what you're looking for, and why you're reaching out. And if they don't reply right away, don't take it personally — follow up after a week or so."
Beyond LinkedIn, he suggests several Hong Kong-specific platforms:
"JobsDB (popular in Hong Kong across industries), cpjobs.com (good for mid to senior roles), StartupsHK and AngelList (for tech and startup gigs), and company career pages directly — especially with international firms based here."
For maximizing your LinkedIn presence specifically,some tactical advice:
"Use a professional photo, write a headline that clearly states what you do and what you're looking for, fill in your experience with impact (include results or achievements), get a few endorsements or recommendations, add keywords relevant to your target roles, and stay active — liking, commenting, or sharing posts helps you stay visible."
Eventually, reassure recruiters by showing your expertise:
Note that "For newer domains like AI, it's crucial to demonstrate tangible results. "Many recruiters themselves aren't fully clear on what these technologies can deliver, so showing concrete applications reassures them of your capabilities."
💡 Pro Tip: Create content that demonstrates your expertise.
What You Can Do Now:
6. The Crucial Role of Recruitment Agencies in Hong Kong
"Recruitment agencies in Hong Kong play a huge role in connecting fast-moving companies with top talent — especially in a market that's incredibly competitive and dynamic," Jeffrey explains. "A lot of companies here move quickly, and they really lean on recruiters to help them find people who are not only skilled but also a great cultural fit."
At Horizon Technology Recruitment, Jeffrey emphasizes relationship-building over transactional placements:
"At Horizon, we focus on building real relationships — not just with hiring managers, but with candidates too. We're not just about filling roles; we're about long-term partnerships. Whether it's helping companies scale teams across Asia or guiding a candidate through a major career move, we're all in."
His cross-cultural expertise is particularly valuable for international candidates:
"I often act as a translator of sorts — helping international candidates understand how to position themselves for roles in Hong Kong, and helping clients see the unique value that international talent can bring to the table. It's about bridging that gap and making sure both sides really 'get' each other."
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7. Cultural Nuances in the Interview Process
"When it comes to interviews, Hong Kong employers typically value professionalism, humility, and a respectful tone," Jeffrey advises. "It's a good idea to be a little more formal than you might be used to in some Western countries — think smart attire, a polite greeting (a slight nod or handshake is common), and addressing people by their titles unless invited otherwise."
"Punctuality is also big here — even being a few minutes early is seen as a sign of respect. In terms of communication, be clear and concise with your answers, and try to balance confidence with modesty. Boasting doesn't go down so well, but demonstrating your experience through examples is definitely encouraged."
As for recruitment processes, there might be multiple interview rounds and a fairly structured process. One more thing: hierarchy and seniority are still quite important in Hong Kong's work culture. Showing respect for the chain of command and being aware of that dynamic can go a long way during interviews and when settling into a new role.
What You Can Do Now:
8. Post-Interview Follow-Up and Salary Negotiations
For post-interview follow-up, timing and tone are essential:
"A thoughtful follow-up note goes a long way. I usually recommend sending a short, genuine message within 24–48 hours of the interview — something like, 'Thanks again for the opportunity to speak with you. I really enjoyed learning more about the team and the role. Looking forward to what's next.'"
He emphasizes the importance of patience and professionalism:
"Keep it warm and professional, and avoid chasing too frequently. If you haven't heard anything after a week or so, it's totally okay to check in once — just frame it as a gentle nudge rather than a demand for answers."
When it comes to salary negotiations, Jeffrey highlights the cultural nuances specific to Hong Kong:
"One thing to avoid is bringing up salary too early in the process or being overly fixated on the number. Employers here tend to appreciate a broader conversation around career growth, company culture, and long-term potential."
💡 Pro Tip: Take a collaborative approach to salary discussions, framing the conversation around mutual benefit rather than demands.
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9. Networking Strategies in Hong Kong's Relationship-Driven Market
According to Jeffrey, networking plays a crucial role in Hong Kong's job market, perhaps even more so than in many Western countries.
“Be genuinely curious and open. Hong Kong is a fast-paced but relationship-driven market. Joining local industry groups, attending events, and staying active in relevant communities (both online and offline) can go a long way. Even just grabbing coffee with someone for an informal chat can open unexpected doors!”
👉 Check the article: Coffee Chat Mastery ☕ : The Untapped Superpower for Job Hunters in Hong Kong (⏱️ 15 minutes read)
He notes that building authentic connections, rather than just transactional networking, is particularly important in Hong Kong's business culture.
For those who might be hesitant about networking, Jeffrey highlights that small, informal interactions can be just as valuable as formal events. The key is consistency and genuine engagement with the professional community.
💡 Pro Tip: Focus on building authentic relationships rather than just collecting business cards or LinkedIn connections. Quality connections will yield better results than quantity in Hong Kong's relationship-focused market.
What You Can Do Now:
10. Remote and Hybrid Opportunities: A Growing Trend
One of the most significant shifts in Hong Kong's job market, according to Jeffrey, is the increasing acceptance of remote and hybrid work arrangements, particularly for international talent.
"One key trend is the growing openness to remote or hybrid roles, especially at the leadership level," Jeffrey shares. "We've been helping international candidates land roles where they can initially start remotely or gradually relocate. Our network also allows us to connect expats with companies that genuinely value international experience and are open to more flexible onboarding pathways — which has been a game-changer for many of our candidates."
This trend opens new possibilities for international candidates who may be hesitant about immediate relocation or who need more flexible arrangements during their transition to Hong Kong.
What You Can Do Now:
11. Avoiding Common Application Mistakes
Jeffrey identifies several pitfalls that international candidates frequently encounter when applying for Hong Kong positions.
"One common slip-up is not tailoring their applications to the local market," Jeffrey notes.
"Hong Kong employers appreciate candidates who understand the region's business culture — so sending a generic CV or cover letter without acknowledging local nuances (like bilingual requirements or business etiquette) can hurt your chances. It helps to show that you've done your homework!"
Among the top reasons candidates get rejected, we can find these:
- Lack of Cantonese or Mandarin language skills (especially in client-facing roles)
- No right to work in Hong Kong (visa issues)
- Salary expectations not aligned with the market
- Overqualification or underqualification for the role
- Limited understanding of local business practices
- Cultural fit concerns
- Weak communication or interpersonal skills
- Unclear career direction or frequent job hopping
- Lack of industry-specific experience
What You Can Do Now:
Key Takeaways from Jeffrey Leung's Insights
- Hong Kong's 2025 market is refreshed and recovering, with increased openness to international talent
- Mid-level managers with both technical skills and leadership abilities are especially in demand
- Finance, tech, real estate, and logistics/supply chain are particularly active sectors
- International experience is valued, especially when combined with regional knowledge
- Language requirements vary by industry and role, with many opportunities for English speakers
- Digital job search strategies should leverage LinkedIn and Hong Kong-specific platforms
- Recruitment agencies play a crucial role in Hong Kong's hiring ecosystem
- Cultural awareness in interviews can significantly impact success
- Post-interview follow-up and salary negotiations require cultural sensitivity
- Networking is essential in Hong Kong's relationship-driven business environment
- Remote and hybrid work arrangements are increasingly available for international talent
- Tailored applications that demonstrate local market knowledge are essential
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As Jeffrey Leung concludes: "Come in with curiosity, not assumptions. Hong Kong is incredibly dynamic and full of opportunity, but it rewards those who are open, adaptable, and genuinely interested in understanding how things work here — culturally and professionally. Also, don't underestimate the power of networking. A lot happens through personal connections, so showing up, building relationships, and being part of the local community can really set you apart."
⇒ To know more about Horizon Technology Recruitment, follow them on LinkedIn!
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